A good find deserves to be shared. That is how we got here.
+10
years of experience
Our story
A good find deserves to be shared. That is how we got here.
You find a deal, compare the price and realise it is worth it. Before you even buy, you are already thinking of someone who would want to know. PromoNinja was born to make room for that gesture: sharing a find and helping other people shop smarter.
Here, people come together to post deals, exchange experiences and discover opportunities as a group. Every contribution can make a difference: a price someone found, a coupon that just worked or a comment from someone who already knows the product.
PromoNinja is a new chapter in a story that began in 2015, in Brazil, with the creation of Pelando, our first deals community. That is where we learned, over more than a decade, how collaboration between people can change the way we shop.
The experience started with a community.
In Belo Horizonte, Guilherme Vieira joined forces with Pepper.com, an international group of shopping communities, to put an idea into practice: bringing people together in a place where everyone could share deals and help figure out which ones were really worth it.
Pelando launched in October 2015 with a team of two. The following month, its first Black Friday already brought together thousands of participants. The wish to save drew people in; the conversations, the tips and the satisfaction of helping made the community grow.
Over the years, that idea became part of the routine of millions of Brazilians. And every new contribution taught us something about what makes a community useful: information that helps you decide, room to ask and people willing to share what they know.
That is the experience we bring to PromoNinja, along with the curiosity to learn the habits, the shops and the opportunities of every country we arrive in.
How a deal becomes a collective discovery.
On PromoNinja, anyone can share a deal or a coupon. From there, the community takes part: it votes, comments, asks questions and adds information. Votes help highlight the deals people find most interesting and make the path easier for those who arrive looking for a good opportunity.
In the comments, the find gains context. Someone tells what using the product was like, explains a condition of the deal or suggests another option. Those in doubt can ask. Those who already bought can help. That way, one person's knowledge becomes useful to many others.
Our team looks after this space, follows the posts and helps verify the deals and compliance with the community rules. Technology organises the contributions and makes discovery easier, while people's participation keeps the conversation alive and relevant.
You can come to look for something specific, grab an opportunity or share what you found. Taking part is free, and every contribution helps build PromoNinja.
Why we do this.
Shopping involves choices. You need to understand the price, assess the product and decide whether that opportunity makes sense. When people share information and experience, those choices become clearer.
A good saving can ease the month's expenses, help with a planned purchase or bring a wish within reach. We want more people to have access to these opportunities and to make the most of their own money.
That is what drives us. Seeing a find reach someone who needed it. Seeing a question meet a useful answer. And following a community that grows because the people in it find value in helping one another.
A new community, with plenty of history to share.
The experience that gave rise to PromoNinja also went through important changes. In 2021, we started a new technological stage at Pelando, with the move to a new platform. The years that followed were dedicated to refining the product and turning what the community taught us into a better experience.
In 2025, celebrating ten years, we had our house in order, the numbers growing again and a renewed appetite for new things. We had a decade of experience and the will to take it further.
In 2026, we opened this new chapter with PromoNinja. We launched here, and the same community is also in Brazil, the United States, Argentina, Germany, Spain and France.
Now, this story goes on with the people who arrive. Each country brings its own habits, its favourite shops and its own way of discovering opportunities. These contributions are what bring the community to life and help write what comes next.
The next find could be yours. And it could make a difference for a lot of people.
Our journey
A decade of experience, a new chapter.
A few milestones in the story that gave rise to PromoNinja. From the first post in Brazil to the new communities.
- 2015
Where our experience began
Our story begins in Brazil, with the creation of Pelando, in partnership with Pepper.com. On its very first Black Friday, thousands of people come together to share deals and make the launch a success.
- 2020
The power of collaboration
The Brazilian community grows and becomes part of more people's shopping routine. Deals, votes and conversations expand the shared knowledge and show the potential of this way of shopping.
- 2021
A new stage of evolution
With around 850,000 members on Pelando, we begin the move to a new platform. A cycle of learning and improvement starts, helping prepare our technology and our team for the years ahead.
- 2025
A decade of experience, new ambitions
We celebrate ten years with our house in order, the numbers growing again and plenty of ideas for the future. The experience built in Brazil gives us the confidence to take this work to new countries.
- 2026
The PromoNinja chapter begins
We launch PromoNinja here, and the same community is also in Brazil, the United States, Argentina, Germany, Spain and France. New communities start building their own stories, with the experience and the care we have developed since 2015.